A show of hands if you think men buy more consumer electronics — iPods, HDTVs, surround-sound speaker systems, camcorders, cell phones, navigation devices and other gadgetry — than do women.
OK, guys, put down those hands. You win, but don’t start that victory lap quite yet. It’s not a man’s world anymore. Women account for 40 percent of consumer-electronics spending, according to a recent study by the NPD Group. While men spend an average of $902 on gadgetry each year, says the Consumer Electronics Association, women spend $558.
“If you look at the stats,” said Suzanne Kantra, former technology editor of Popular Science magazine and for Martha Stewart Living Omnimedia, “women either make the purchase or influence it in more than half of consumer-electronics items. When you’re talking about real people, it’s important to create an environment where women can be comfortable with technology.”
Maybe like Techlicious.com, a “tech made simple” Web site Kantra started in June with her husband. Kantra, a New York mother of three, said she’s addressing women’s lifestyle issues with boot-camp-basic articles and videos on everything from tips on improving home movies or building a backyard summer theater to choosing a heart-rate monitor or robotic lawn mower.
Despite its vastness, the Internet is home to precious few technology sites devoted to women, most of them blogs like ChipChick.com. Where Chip Chick is the more fashion-conscious and product-profile heavy, Techlicious is the more practical that favors advice and instruction.
The Techlicious home page, for instance, recently featured new videos from Kantra on hooking up HDTV, making photos e-mail friendly, and taking better baby photos and cleaning an HDTV’s screen.
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